Design Leadership · Independent R&D

DEEPESH SINGH

Senior Visual & Brand Designer

Building brands, visual experiences & intelligent products.

10+ years of experience across brand identity, campaigns, digital, motion and creative direction — now exploring AI and physical product experiences through independent R&D.

View Selected Work About Me
SHERU, an offline-first AI companion robot — Deepesh's independent R&D project
SHERU — Flagship R&D · Independent

Featured Project · Independent R&D · In Development

SHERU

Smart. Heuristic. Embedded. Robotic. Unit.

Sheru is an experimental offline-first family companion robot exploring how AI can become more natural, approachable and physically present in everyday family life.

  • AI
  • Robotics
  • Product Experience
  • Voice
  • Vision
  • Interaction
Explore SHERU
SHERU offline-first AI family companion robot — front view concept render
Envisioned Form · Concept / future direction, not a manufactured final product.

Selected Work

A closer look at brand, campaign and identity work.

THIP, Digitalabs, afaqs! and independent freelance work each get their own space below — this is a quick read of the range across them.

GeM social campaign post — The Green Gold Collection, promoting bamboo artisans

Digitalabs · Agency Client Work

GeM

Government e-Marketplace — social and campaign communication contributed to during my Digitalabs tenure. See Digitalabs ↓

Digipub Awards 3D trophy-reveal motion still

afaqs! · Creative Designer 2015–2020

afaqs! Events

Visual communication and motion-led content for four flagship media & industry events. See afaqs! ↓

Moh Zewar brand tag on fabric, silver jewellery identity

Freelance · Brand Identity

Moh Zewar

Identity, packaging presentation and brand visual direction for a silver jewellery brand. See Freelance ↓

Current Role

Building a scalable visual system for a health-media brand.

Design Head · May 2024 — Present · Leading a 2-person creative team

Lead the creative function across brand, digital, social, editorial and video communication while maintaining visual consistency and guiding a 2-person creative team. Exploring AI-enabled personalization and recommendation experiences for THIP's evolving health platform.

  • Brand
  • Creative Direction
  • Digital
  • Social
  • Motion
  • Editorial
Role responsibilities
  • Lead a 2-person creative team across social media and video.
  • Set visual direction and maintain creative consistency.
  • Translate editorial, health and product requirements into accessible visual communication.
  • Guide creative execution across social, digital, web, print and video.
  • Collaborate with cross-functional stakeholders.
  • Explore AI-assisted creative workflows and emerging visual approaches.
  • Exploring AI-enabled personalization and recommendation experiences for THIP's evolving health platform.

Internal concept / exploration.

Reel · LifeRaksha by THIP · Click to play

Agency Experience

Leading a 4-person design team across client and pitch work.

Manager — Graphic Design · 2020 — 2024 · 4-person design team

Digitalabs was an agency environment spanning multiple clients and new-business pitches. I led creative direction and visual systems across client work while managing a 4-person design team. Selected work below represents contributions to these client accounts, not sole ownership of entire marketing functions.

GeM

Government e-Marketplace · Social & campaign communication
GeM Green Gold Collection post featuring a bamboo artisan
Green Gold Collection — artisan campaign
GeM bamboo products campaign post for rural economy
Bamboo products
GeM World Blood Donor Day awareness post
World Blood Donor Day
GeM Indian Navy Day awareness post
Indian Navy Day
GeM self-help groups milestone campaign post
Self-Help Groups milestone

HDFC ERGO

"Hauslo Ki Udaan" — youth talent campaign series
HDFC ERGO Hauslo Ki Udaan campaign post — Sing Victory
Sing Victory
HDFC ERGO Hauslo Ki Udaan campaign post — Sky Is Not The Limit
Sky Is Not The Limit
HDFC ERGO Hauslo Ki Udaan campaign post — insurance awareness
Insurance awareness

ISC

India Sanitation Coalition · Awareness & event communication
India Sanitation Coalition campaign — Project Shakti with Miss World Manushi Chhillar
Project Shakti · #ChangeTheFlow
India Sanitation Coalition event invitation
Event invitation

Lone Wolf

Campaign Pitch / Creative Concept

A campaign concept developed as part of a new-business pitch at Digitalabs — two directions explored for the same brand launch.

Campaign concept film · Click to play
Lone Wolf campaign key visual — trek event invitation
Event invitation
Lone Wolf campaign key visual — trek registration invite
Registration invite
Lone Wolf brand identity lockup on campaign key visual
Brand identity lockup
Lone Wolf campaign key visual — sustainability concept
Sustainability concept

Maate

Baby & personal care · Product & brand communication

Maate is a baby and personal-care brand. Designed brand campaign film, social product content and motion-led communication across the line.

Brand campaign film · Click to play
Social product post · Click to play
Maate organic coconut oil brand campaign
Organic coconut oil
Maate baby powder product campaign
Baby powder

NLDS

National Logistics Data Services · Report & data communication
NLDS Chennai Port terminal container transportation report
Chennai Port terminal report
NLDS top performing CFS report — Adani CFS Mundra
Top performing CFS report
NLDS One Ocean Summit sustainability post
One Ocean Summit
NLDS Eastern Corridor container performance report
Eastern Corridor report

Smaaash

Women's Day campaign film
Women's Day campaign · Click to play
Reel · Click to play
Reel · Click to play

Professional Experience

Visual storytelling for media and industry events.

Creative Designer · afaqs! · 2015 — 2020

Designed visual narratives and motion-led content across four flagship industry properties — event visual communication, promotional films, award-night motion graphics, partner/speaker credit sequences and highlight reels.

Buzzies

India's Buzziest Brands · Awards invitation & 3D title sequence

India's Buzziest Brands recognises the country's most talked-about brands of the year. Designed the awards invitation and the 3D honeycomb title sequence that opened the award-night presentation.

Buzzies — India's Buzziest Brands awards invitation
Awards invitation
3D honeycomb title sequence · Click to play

Digipub

Digipub Awards · Cinematic 3D motion film

Digipub Awards is afaqs!'s awards program for India's digital publishing industry. This fully 3D-animated film — a city flythrough that resolves into a trophy reveal — opened the award-night presentation.

3D city flythrough → trophy reveal · Click to play

Foxglove

Foxglove Awards · Low-poly 3D explainer & matching identity

The Foxglove Awards celebrate craft and innovation in Indian advertising. Designed the low-poly 3D explainer film and the matching call-for-entries identity.

Low-poly 3D explainer · Click to play
Foxglove Awards 2019 call for entries
Call for entries — matching illustration style

VDONXT

vdonxt Asia Awards · Broadcast promo, powered by Viu

vdonxt Asia is afaqs!'s broadcast and streaming industry awards property, presented with Adobe. Designed the visual communication and motion content for this broadcast promo.

Adobe presents vdonxt · Click to play

Freelance / Independent

Range across identity, editorial and product UI work.

Moh Zewar

Freelance Brand Identity — Packaging & Presentation

Logo presentation, packaging mockups and visual direction for a silver jewellery brand.

Moh Zewar brand tag on fabric — silver jewellery identity
Brand tag presentation
Moh Zewar jewellery packaging box mockup
Packaging mockup
3D brand identity film · Click to play

Book Covers

Freelance Editorial / Book Design
Book cover design — Abhivyakti
Abhivyakti
Book cover design — Dil Ki Girah
Dil Ki Girah
Book cover design — Bemani Rishtey
Bemani Rishtey
Book cover design — Evolution of Radio
Evolution of Radio
Book cover design — Revolution of Radio, My FM
Revolution of Radio
About

A visual thinker moving from communication systems into intelligent experiences.

I'm a multidisciplinary visual and brand designer with 10+ years of experience across branding, digital, campaigns, motion and creative direction.

My career has taken me from hands-on visual design to leading creative teams and working across brands, digital platforms, social campaigns and multidisciplinary projects.

Alongside client work, I increasingly explore how design can shape emerging technologies. My current independent R&D project, Sheru, is an offline-first AI family companion robot exploring the intersection of AI, robotics, interaction and human-centered design.

I enjoy working where visual thinking meets technology, storytelling and real-world experiences.

Areas of Practice
Experience

Leadership, agency pace and multidisciplinary execution.

Led creative execution across multiple brands while balancing team leadership, client requirements and new-business pitches.

  1. THE HEALTHY INDIAN PROJECTDesign Head · 2-person creative team
  2. DIGITALABSManager — Graphic Design · 4-person design team
  3. afaqs!Creative Designer
  4. ASHLARGraphic & Web Designer
  5. ARENA ANIMATION2D Animation Faculty & Academic Head
Experiments

Current explorations in AI-assisted visuals, robotics and interaction.

SHERU is the main current experiment, supported by lightweight explorations across AI-assisted visual exploration, creative technology, interaction experiments, robotics, motion experiments and visual systems.

  • AI-Assisted Visuals
  • Robotics
  • Interaction
  • Creative Technology
  • Motion Experiments
  • Visual Systems
Read the SHERU case study
Contact

Let's build something meaningful.

Available for senior design, creative leadership, brand, AI/product and international remote opportunities.

Emailsingh27deepesh@gmail.com LinkedInProfile ↗ ResumePDF